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Services
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At the core of every business is sales. And just like daylight follows darkness, sales promotions follow sales.
While there are various avenues to promote sales, we at Neha believe that no company should ever be a loss leader. It is always better to offer a well thought freebie instead of cutting price of your product, to cut through the market chatter and get that additional sale. At the core of all promotions is the ability to delight your stakeholder and to increase your brand recall. In that regard, well executed giveaway scheme is an effective tool for your marketing along with advertising, PR, etc.
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Promotions and Gifting can be divided on a broad, industry wise level based on the stakeholder targeted through your promotions. Some key areas for promotional gifting are Consumer Promotions, Promotions for Doctors, Employee Gifting, Influencer Gifting, Loyalty Programs and Trade Promotions. And yes, before you ask, the difference between them is sublime.
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Brand Recall
This component helps you keep your Brand at the top of the recipient's mind. We offer a host of customised giveaways embellished with your Brand Name and Logo that the recipient can keep at his / her place of work. It is always a utility or product or educative in form of medical journals or literature in case of Pharma Gifting.
Trade Promotions
When the reseller is happy with you, he sells more. And to make him happy, we offer you relevant free giveaways for your Trade Promotions. Trade promotions are targeted towards your Trade Partners (Distributors / Dealers / Retailers / Influencers) and entice them to promote your brand by offering them additional incentives, which may be in the form of Dealer Promotions or In-Jar / In-Pack Promotions.
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Dealer Promotions
In this world of abundance, your dealers are a spoilt lot. They have the problem of plenty. For every product category, they have multiple brands to sell. So once you exhaust the trade discounts, the end-of-period sales bonuses and even the cash discounts, you devise a sales scheme.
Apart from in depth understanding of the process and the lag between the catalogue design stage to redemption, we also have a keen sense of products that work. And we can fit right into your mechanism of allocations and deliver across India. If you have pain areas, we have the balm.
In-Jar / In-Pack
Promotions
The next time you decide to offer a free gift which the reseller can sell or use, ask us what magic we can create. We especially love rummaging options for this model. Ditto for Out-Pack promotions where you send a case of some fascinating freebies with a case of your product as a giveaway. Again, served piping hot.
Influencer Promotions
Used in industries where the facilitator influences the customers’ purchase. The trick is to offer a product that appeals to the influencer who chooses your brand seduced by the free gift that you offer. We help you remain one step ahead all the time in this race to grab more market share by offering relevant products that could be the difference between a good campaign and a great campaign.
Pure Play / Commemorative Gifting
The traditional gifting. Like Santa Claus bringing your Employees or Associates exciting gifts during Christmas. Or Diwali. Or when they achieve some aspirational tenure or targets. In short, any occasion when you feel good and want to celebrate! We will be there. As always. With a cart of enticing products piled high, for you to choose from. We love bringing cheer to folks.
Employee Gifting
Employees are the critical link between your Customers, Dealers, Retailers and you. Promotional Giveaways targeted towards your sales team, medical representatives (MRs) on achieving milestones that make them feel valued and bring a smile to their face. Call us to know more about the best gifts that your Sales Team will appreciate to achieve higher sales or as a reward for having done that already.
Loyalty
Organisations implement loyalty for various stakeholders – customers, dealers, employees and influencers. The intention is to understand the stakeholders’ behavioural patterns by collecting and rewarding their interaction with your organisation. We work with clients to power their rewards catalogs and fulfilment.