Hersheys Trade Promo with

Pepsodent Toothpaste

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Hersheys decided to offer Pepsodent Toothpaste MRP Rs. 10.00 with its Maha Lacto and Nutrine Eclairs 250 Gms and 280 Gms pouches respectively. This was as a free giveaway aimed at its resellers / wholesalers to get a spike in sales by piggy backing on popularity of the giant brand Pepsodent.

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Quantity Involved: Huge!

TAT: 3 Months

Verdict: Success!