Case Studies
CONSUMER PROMOTION
Hershey’s Mechanix Cross Promo
A consumer promotion commissioned for Hershey’s Chocolate syrup.
A Mini Mechanix Construction set by Zephyr Toys was offered as a freebie targeted towards children to get pester – power and more sales for Hershey’s.
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4 unique models offered as a collectible series. The promotion was run across formats and channels.
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Product of value MRP 119 given as free gift with a single bottle purchased.
Qty: 8,00,000 sets
TAT: 3 months.
Escalations: NIL.
CONSUMER PROMOTION
Free Nivea Kit for Vogue Eyewear
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A personal care kit with popular and exclusive products from Nivea was offered to all customers who purchased Vogue Eyewear from retail outlets.
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Since it was a fusion of two extremely blingy brands, the optics had to be perfect. The result was a kickass promo which is still remembered by the client, the vendor and the end customer.
Product value MRP 435 given as free gift with a Vogue Eyewear
Qty: 10,000 sets
TAT: 2 months.
Escalations: NIL.
CONSUMER GIFTING
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Castrol Duffle Bag
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A duffle bag created for Castrol for announcing their global alliance with Bloodhound project – the fastest car in the world! The bag was designed by Castrol global team. It has all elements customized to clients requirement right down to the last runner. Offered as a consumer promo to buyers of Castrol Edge Oil Can.
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Qty: 7,000 bags.
TAT: 2 Months.
Verdict: Success!
INFLUENCER GIFTING
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Castrol Boombox
One of the most historical “Branding” recall exercise undertaken at a PAN India level by a corporate as a BTL activity.
This mighty product is a world class MP3 player with Radio, AUX in, USB and memory card playability. Runs on normal power with superb output.
All this – packed together inside customers “own” current 1 ltr SKU container! Given to influencers and dealers in the after market segment. Instant hit.
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Qty: 4,000 sets.
TAT 6: months from inception.
Escalations: NIL.
Verdict: Success!
EMPLOYEE GIFTING
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DHL Duffle Gym Kit
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Custom made Duffle Bag Gym Kit developed for DHL for gifting to their employees.
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Kit consists of Duffle Bag, Rain Coat, Umbrella, Cap, Stress Ball, Arm Pouch, Wrist Band and a Face Towel.
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Qty: 3000
TAT: 2 Months
Escalations: NIL
TRADE PROMOTIONS
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Personal Care Kit for ENI Lubricants
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An Assortment of 7 popular FMCG items from the monthly list of a housewife. Put together in an attractive and robust gift box with full branding. Offered as a sales incentive for dealers on purchase of “X” amount of lubricant oil cases.
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Thought: To put extra cash in the hands of the dealer by offsetting his personal spend on these products per month. Repeat value for the dealer.
Qty: 30,000 kits.
TAT: 4 Months.
Escalations: NIL.
TRADE PROMOTIONS
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Hersheys Trade Promo with
Pepsodent Toothpaste
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Hersheys decided to offer Pepsodent Toothpaste MRP Rs. 10.00 with its Maha Lacto and Nutrine Eclairs 250 Gms and 280 Gms pouches respectively. This was as a free giveaway aimed at its resellers / wholesalers to get a spike in sales by piggy backing on popularity of the giant brand Pepsodent.
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Quantity Involved: Huge!
TAT: 3 Months
Verdict: Success!
COMMEMORATIVE GIFTING
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Cummins India 100th Anniversary
Employee Gifting
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A commemorative gifting undertaken by Cummins India to mark their 100th year in India.
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Cummins wanted to gift something very unique and memorable to their employees across the country to mark this milestone.
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This Titan watch was selected in consultation with the company and features the 100th Anniversary Logo specially designed by Cummins to mark the occasion.
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Qty: 12,000
Escalations: NIL
COMMEMORATIVE GIFTING
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St. Joseph’s High School, Wadala
100th Anniversary Gifting
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The school wanted to gift something very unique and memorable to their Staff, Management and Alumni to mark the Centenary Year.
Designed and conceptualised by us, this Kit has
1) A Cap with the branded with the logo of the social cause undertaken by the Alumni.
2) Hero Ink Pen – We tracked down the distributor of these Japanese pens to give an instant trip down memory lane. School shield and motto printed on the pen body.
3) Steel Keychain engraved with the school shield.
4) Luggage Tag with Centenary logo of the school on one side and shield on the other.
5) Coffee Mug with sublimation printing.
6) Dry Fit T-Shirt with sublimation printing
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Qty: 1,200
Escalations: NIL
PHARMA GIFTING
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American Tourister 2-in-1 Magic Pillow
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Drug Promoted: Combination of Pantocid + Lactihep + Rifagut.
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Concept: The combination is used for relief from gastro issues and includes an antibiotic for traveller’s Diarrhoea.
Giveaway: American Tourister 2-in-1 Magic Pillow
Story: American Tourister is one of the best known brands in the travel goods space. The unique 2-in-1 magic pillow is essentially a neck pillow (travellers’ pillow) which can be used at home as well by changing its shape. It is a highly effective product which is ideal for use by travellers and provides relief to the user. A soft product indicative of the resulting softness of the stomach after use of the medicines.
CASE STUDIES
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Product: Gemer
Concept: Gemer is a drug made to improve the quality of life of individuals suffering from Diabetes. It works by stimulating insulin release while also reducing absorption of glucose, thus partially reducing sensitivity of patients to sugar intake.
Giveaway: Men’s Grooming Kit containing Gillette Cartridge, Shaving Foam, Shaving Gel & Park Avenue After Shave Lotion
Story: The products included in the giveaway are best-in-class and improve ease as also reduce sensitivity of the shaving process. It also subtly implies high quality of life due to the premium nature of its contents.
Product: Montek LC
Concept: Montek LC aids in relieving seasonal allergies and helps asthmatic patients by soothing the the respiratory tract as also by blocking reactions leading to asthma attacks.
Giveaway: Vaseline Body Lotion
Story: Winter is the worst season for Asthmatic patients. Even the allergies see a spike in winter due to settling down of dust closer to the Earth’s surface. Vaseline body lotion is a product which blocks dryness and moisturizes the skin, and is used more frequently in the winters. As both the products are used more during the same time of the year and have similarity in terms of their action, it created a perfect synergy between the product and the giveaway
Product: Maxgalin
Concept: Maxgalin, a swift acting product used in pain management, had completed 10 years and needed an input to celebrate the landmark achievement.
Giveaway: Set of 10 Anuved Soaps
Story: Anuved Soaps come with active natural ingredients for swift and complete skin care solution. A set of 10 of these soaps was selected to signify completion of 10 years.
Product: Etoshine + Lumia D-3
Concept: Etoshine is anti-arthritis & guards the bones and joints. Lumia is a Vitamin D-3 supplement. The combination is very effective for arthritic patients.
Giveaway: Philips Iron + Mat
Story: Iron is used to remove wrinkles from clothes. Arthritis is typically a condition related to ageing. Thus, the iron is used symbolic to anti-ageing. Philips Iron was chosen due to its high performance. To convey the message of a perfect complimentary product, we designed an ironing mat with a rubber pad on it to place the iron. Thus, a complete solution was presented.
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